Ten years ago Karl and
I started Nichter Photography. It would take me almost six more months to wrap
up the last project of my soon to be left behind business career, but I took my
camera on every trip I could and shot photographs in my spare time. Karl
focused on learning Photoshop CS whatever version was newest then, learning to
print professional images matching archival inks to various papers, cutting
custom mats, framing, and generally sharpening all of the technical skills
necessary to convert the digital images we captured to our own one-of-a-kind
artwork.
What a time! Early
morning alarm clocks several mornings a week to get us on the road to various
destinations so we could begin shooting before the sun officially rose. The
thrill of capturing THE shot, the disappointment of spending all day and
realizing it was good, but not quite the best and getting up the next morning
to do it again. Our first exhibition, our first locally published photographs,
our first nationally published photos. The first time I wrote an article to go
with some of the photography, trying to work that skill into readable prose
after decades of business correspondence, and having a newsletter publish both!
Shooting free-lance, shooting on assignment and finding out that sometimes our
vision needed to be tweaked to meet the vision of the client. Nurturing along
our first blog, the excitement of having a following, the excitement of being
recognized the first time: “I know you, you are the photographers”, the
excitement of finding out people really read our stuff: “Are you the one who
writes that blog? I read it all the time”. The first time an article appeared
about us in a major newspaper, the first time we were invited to get a few
minutes of fame on television.
Wow, what a decade!
This past year we took
some down time to really think about the future, and our future. The market has
changed, and we have changed. We decided to bow out, gracefully we hope, from
most of our commercial and marketing pursuits. We are not giving up
photography, or our naturalist and interpretive work. We will be pursuing both
more slowly, and experimenting with different approaches and areas. The blog
will continue, and may even grow. We will still offer some of our work for
sale, just in a very limited way. Rather than looking for ways to grow the
business, we will be looking for ways to grow ourselves.
We will still be
there, just maybe not as often. And as time goes on, who knows, we may jump
back into the fray again!